UpViral is a comprehensive tool designed to help businesses create and manage viral marketing campaigns, particularly referral programs. Here’s a brief review based on general knowledge and public information:

1. Ease of Use: UpViral is known for its user-friendly interface. It provides a simple, intuitive platform for setting up and managing your viral marketing campaigns.

2. Functionality: UpViral offers a wide range of features including customizable campaign templates, split testing, and detailed analytics. It allows you to incentivize social sharing, which can help increase your reach and engagement.

3. Campaign Types: UpViral supports various types of campaigns such as giveaways, contests, and waitlists. This flexibility allows you to choose the type of campaign that best fits your marketing goals.

4. Integration: UpViral integrates with a variety of third-party platforms such as email marketing services and landing page builders. This makes it a versatile tool that can fit into many different marketing setups.

5. Lead Management: UpViral provides tools for managing and tracking your leads. You can see who your top referrers are, which can help you identify and reward your most engaged customers.

6. Pricing: As of my knowledge cutoff in 2023, UpViral offers several pricing tiers, including a monthly subscription and annual plans. However, you should check their website for the most current pricing information.

7. Customer Support: UpViral offers customer support and has a knowledge base to help users navigate the platform.

Please note that this is a general review. For a more detailed analysis, it would be best to use the platform and see if it meets your specific needs.